随着第33届夏季奥林匹克运动会即将在法国巴黎拉开序幕，全世界的目光都投向了极具代表性的五环标志。这个由蓝、黄、黑、绿、红五个交错圆环组成的徽章寓意着五大洲的团结和全世界运动员在奥运会场上的相聚。
As the 33rd Summer Olympic Games unfold in Paris, France, the world’s attention is focused on the iconic Five Rings emblem. This emblem of five interlocking rings of blue, yellow, black, green and red symbolizes the unity of the five continents and the gathering of athletes from around the world on the Olympic field.
五环是奥林匹克精神的标志性符号，这个含义深远的五环标志正是通过世界知识产权组织（WIPO）的马德里体系、内罗毕条约（Nairobi Treaty）以及其他多个知识产权保护共同管理和保护。这些体系是国际合作和尊重知识产权的真实写照，也体现了卓越、尊重、团结的奥林匹克价值观。
The five rings are the iconic symbols of the Olympic spirit. This far-reaching symbol is managed and protected by the Madrid System, the Nairobi Treaty and a number of other intellectual property protection systems under the framework of the World Intellectual Property Organization (WIPO). These systems reflect international cooperation and respect for intellectual property and embody the Olympic values of excellence, respect and solidarity.
前不久，北京也迎来了申奥成功的23周年。而中国作为马德里体系成员国，其2008年北京奥运会相关标志和2022年北京冬奥会和残奥会的相关标志，也是基于原有奥林匹克会标通过马德里体系申请保护的。
Beijing recently celebrated the 23rd anniversary of its successful Olympic bid. As a member of the Madrid System, China had the logo for the 2008 Beijing Olympic Games and the logo for the 2022 Beijing Olympic and Paralympic Winter Games protected under the Madrid System on the basis of the original Olympic emblem.
品牌无大小，任何商标都值得被完美保护。中小企业若想成功出海，在全球实现商标保护，那么注册国际商标则可以为中小企业在远征之路上实现国际化战略保驾护航。
Any trademark deserves thorough protection no matter if a brand is significant or trivial. In case the small and medium-sized enterprises (SMEs) wish to successfully expand overseas and secure trademark protection globally, international registration of trademarks can provide protection to their internationalization strategy throughout their journey to overseas development.
通过在目标国家或地区注册商标，企业可以在全球范围内保护品牌免受侵犯和滥用，为拓展和成功发展全球业务奠定坚实基础。商标一旦在国际获得申请及保护，企业可以避免竞争对手在不同国家及地区使用相同或相似商标时产生的侵权风险及经济损失。不仅如此，通过注册国际商标，企业品牌在不同市场也能保持品牌的统一性，提高企业的竞争力及品牌价值。
By registering a trademark in a target country or region, a company can protect its brand from infringement and misuse worldwide, laying the groundwork for its business landscaping globally. Once a trademark is filed and protected internationally, a company can avoid the risk of infringement and financial loss that may arise when competitors use the same or similar trademarks in different countries and regions. In addition, by registering an international trademark, a brand can maintain brand unity in different markets, thereby boosting business competitiveness and brand value.
✦
当然，注册国际商标也要提前做足功课。
Of course, it is important to prepare well before registering an international trademark.
了解目标市场是最大的前提。针对商标保护，国际商标注册人要确定目标国家及地区，了解相关法律要求和注册程序，并确保商标在当地具有可注册性。此外，确保预算可以覆盖国际商标注册费用。最关键在于，如果要确保国际商标注册的流程更顺利，并成功在全球范围内实现商标保护，就要选择一个安全、便捷、专业的体系申请注册。
The prerequisite is to understand the target market. International trademark registrants should identify the target countries and regions for trademark protection, understand the relevant legal requirements and registration procedures, and ensure that the trademark is locally registrable. They also need to ensure that their budget can cover the costs of international trademark registration. The key is that if you want to secure a smooth international trademark registration process and successfully protect your trademark worldwide, you need to choose a safe, convenient and professional system to file your application.
常见的申请国际商标的方式有逐一国家商标申请、地区商标申请(欧盟、非洲知识产权组织）和马德里体系。
Common ways of filing an international trademark application are country-by-country trademark applications, regional trademark applications (EU, OAPI) and the Madrid System.
其中，马德里体系是针对全球商标注册和管理的解决方案，涵盖全球131个国家，代表全球贸易量的80%以上。马德里体系具有覆盖全球、方便、具性价比等优点。
Among them, the Madrid System is a one-stop solution for global trademark registration and management, covering 131 countries worldwide and representing over 80% of global trade volume. The advantages of the Madrid System include global coverage, convenience and cost-effectiveness.
✦
马德里体系的三大优点：
Three major advantages of the Madrid System:
1. 统一平台，操作方便
Centralized platform and easy operation
马德里体系提供集中化的国际商标提交和管理模式，适用于有不断海外扩张需求的企业。马德里体系的注册平台支持英文、法语和西班牙语，通过马德里体系的eMadrid系统，注册人可以根据自己的语言偏好来选择语言提交国际商标申请 (中国的申请人可以通过中国国家知识产权局提交马德里商标国际注册申请） ，并在申请后追踪进度、集中管理商标和续展。
The Madrid System provides a centralized international trademark filing and management model for companies seeking to expand their business overseas. Its registration platform is available in English, French and Spanish. Through its eMadrid System, registrants can file international trademark applications in the language of their choice (Chinese applicants may file Madrid applications through the China National Intellectual Property Administration), track the progress of their applications, and centrally manage their trademarks and renewals.
2. 节约时间和经济成本
Time and cost savings
通过马德里体系注册国际商标，注册人仅需以瑞士法郎作为统一结算货币支付费用，不必准备多份国家或地区 申请和缴纳多种语言的翻译费用。通过在本国已经注册或者已经申请的商标就能直接申请，跳过在多个国家或 地区的商标主管机关进行申请的繁琐程序，将商标保护扩展到更多国家，大大节省了商标注册的时间和经济成本。
When registering an international trademark under the Madrid System, the registrant may pay only one set of fees in Swiss francs as the single settlement currency, instead of preparing multiple national or regional applications and paying for the translations into multiple languages. The registrant can apply directly for the trademarks that have been registered or applied for in one’s own country, to extend the protection of the trademark to more countries, while skipping the cumbersome procedures of filing application with the trademark offices of multiple countries or regions. This greatly reduces the time and economic cost of trademark registration.
3. 广泛的地域覆盖面
Wide geographical coverage
马德里体系在全球131个国家中保护注册人的商标权利，成员包括了众多发达国际和发展中国家，以及一些转型国家。这意味着，通过马德里体系注册的商标可以在全球主要的贸易和商业中心得到保护，为注册人提供巨大的市场潜力和商业机遇。如今，马德里体系的成员数量仍在持续增长，其覆盖范围在不断扩大，马德里体系将继续在全球知识产权保护领域发挥关键作用。
The Madrid System protects the trademark rights of registrants in 131 countries around the world, including many developed and developing countries, as well as some countries in transition. This means that trademarks registered under the Madrid System can be protected in the world’s major centers of trade and commerce, providing registrants with enormous market potential and business opportunities. Today, the Madrid System continues to grow in its membership and coverage and will continue to play a key role in global protection of intellectual property.
